please use a computer for best viewing and complete portfolio

Storytelling impact

please use a computer for best viewing and complete portfolio

Project:

Design research

Industry:

Nonprofit

Duration:

3 months + ongoing

Team:

Ben On, Liz Maw, Natalia Vásquez

My role:

Project lead, design researcher, prototyper, video creator, creative director, photographer

Tools:

Adobe Xd Ai Id Ps

A story ecosystem strategy and initial execution, including social media, video content and revamped/optimized Youtube, photography and photo-taking training, and a new "Stories" webpage.

Solution

Find a better way to share the impact of programs, to increase donor and potential participant interest.

Objective

01

 

research

Net Impact

 

Net Impact ran amazing programs reaching thousands on topics ranging from climate change to racial equity to food security, but struggled to tell the world about their good work. I started by looking at how other organizations told their stories.

02

 

mapping

Net Impact

 

I looked at current and potential outlets within the storytelling ecosystem that could be used. Of the opportunities, I chose to focus on the visual / video elements (social media) because the primary audience was in the millennial demographic, and research clearly shows that this group prefers to get their brand information via (and spends the most time on) social media.

02

 

solutions

videos

I started making Program trailers using creative commons stock footage and some footage I shot at participant events around the country.

 

I also shot and edited a suite of videos explaining what Chapters were.

I managed staff to revamp the Youtube, sorting playlists, tagging for improved SEO, assigning thoughtful thumbnails, etc. (WIP)

Webpage

See prototype for new Stories webpage.  High fidelity mockups coming soon, page to go live in next two months. 

photography
To generate more photo content to supply the strategy, I attended events to photograph them, and developed a photography guide for local Chapter Leaders to improve user-generated content.
See some photos.
instagram

I now provide creative direction for Instagram and manage staff to execute

a few other design projects for net impact

Toolkit

shirt

Flyer design